Standard SEO Package

Indexable content

Search Engines read code, but they don't have eyes. Some content, like videos, images or Flash, are meaningless from that point of view. Making every aspect of your website visible to a search engine is crucial for success.

Crawlable link structures

Search engines uses "crawlers" or crawl bots to discover new websites and read and index data. Using Crawlable link structures means that every page on your website can be accessed and therefore indexed by the search engines.

On-page optimization

There are many factors that affect how search engines list your website in search results. With our knowhow and experience, we will make use of multiple factors to optimize your website. This includes taking advantage of page titles, meta tags, keywords and heading tags to highlight the relevant information. This in turn will have your site showing up in appropriate searches.

Friendly URL's

This refers to the actual address of the website. Your web addresses should not contain symbols or scrambled text such as www.yourcompany.ca/default.aspx?id=25&lang=en. A "cleaner" and "friendlier" URL would be www.yourcompany.ca/products, or www.yourcompany.ca/contact. This is important as crawlers retain important information from the words it finds in the page URL's.

Indexing on Search Engines (using Crawlable links)

This process allows your website to be added to search engine indexes sooner, meaning that you get exposure on search engines sooner. This is accomplished by publishing your URL and submitting it to search engines.

 

Pro SEO Package

Includes all items in Standard Package above, as well as:

Integration of Webmaster Tools

A program that, once configured to your website, can be used to track trends, provide statistical analysis, and allow for benchmarks and standards to be developed for optimization. Simply put, it allows us to pull data which will guide how we optimize your website.

Per page on-page optimization

As each page of your website may have a different key theme or product, that element must be the focus of the page. Using per page optimization means you get the most out of our services.

Evaluation & Assessment of Keywords

Since all marketing uses "buzz" words and "hip" trends, it is important to see what web searches are looking for. By evaluating the keywords you are using and the ones people are looking for allows us to assess and take the right actions to make you stand out from the rest.

Improved keyword usage & targeting

Once we know the words that are bringing people to your website we can target that group. This means more traffic and therefore more revenue for you.

Link Building

SEO work is a lot like choosing where to purchase property; Location, location, location. By getting your URL (www.yourcompany.ca) out on the web it means more people are exposed to it, meaning more traffic to your site.

Implementation of Rich Snippets

Over recent years Web Search companies have moved to using "Rich Snippets" to help users have a better idea of what their search queries were resulting in. This means that once a search is entered and results are provided, extra information helps users determine which result they desire. This is that extra information under each search result summarizing what the webpage is offering.

Submission of Company/Product/Website to search engines

It is important to expose yourself and your company as much as possible. This can be achieved by maximizing how searchers arrive to your website. It is important to consider that you have a location aside from cyberspace and that your next customer may just be looking at an online map rather than doing a specific web search. We will submit the appropriate data to Google Places, Yahoo Local and Bing! Local.

 

Promotional SEO Package

Classifieds Ads Creation and Submission

Sometimes the oldest tricks are the best. Using free and paid classifieds services allows your company to be found and promoted to users who would otherwise not come across them. We can provide you with exposure on multiple publications.

Blog and Article Writing and Submission

In order to remain visible to the crawlers, it's important to provide fresh data and new information. Blogs and articles are great ways to stay on top of search engines. Our formula for success includes linking your website and products to blogs and articles that will give you the most exposure possible.

Link Building

SEO work is a lot like choosing where to purchase property; Location, location, location. By getting your URL (www.yourcompany.ca) out on the web it means more people are exposed to it, meaning more traffic to your site.

Submission of Company/Product/Website to search engines

It is important to expose yourself and your company as much as possible. This can be achieved by maximizing how searchers arrive to your website. It is important to consider that you have a location aside from cyberspace and that your next customer may just be looking at an online map rather than doing a specific web search. We will submit the appropriate data to Google Places, Yahoo Local and Bing! Local.

 

Social Media Package

Together we can determine the best choices of social media platforms for your business. Today social media is the norm for how people share interests and pass on helpful information to their friends, family, and colleagues. This is an area that has potential for revenue generation and business growth for you.

We will setup your business with accounts on the chosen social media platform(s), and even create posts & content on an ongoing basis that are relevant to your business.

This service can and may include any of the following social media platforms:
Facebook Business, Twitter, LinkedIn, Etsy, Pintrest and Other applicable platforms.

 

 

 

 

 

 

 

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